Rachel Graham has been extolling the merits of content as a marketing tool since long before metadata became a buzzword. After earning her MBA, she spent many years at National Geographic in various marketing, digital, and publishing roles, followed by several years in backlist marketing at Penguin Random House. As a consultant, she has the unique ability to see the big picture, identify the actions that will be most productive, and implement them to achieve measurable results. A sought-after resource for expert knowledge in all things Amazon, Rachel has extensive experience running campaigns, optimizing metadata, building partner relationships, and publishing ebooks.